What’s Your Media Outreach Strategy?

When it comes to media outreach, what’s your strategy? Are you casting a wide net in your efforts to get as much media attention as possible or more targeted and intentional? Neither is right…neither is wrong. Seems like an odd answer, right? It is!

Some people perform media outreach in hopes of gaining interest to assist with search engine optimization initiatives to improve visibility of their website. To support this goal, casting a wide net and getting as many media hits as possible, supported by updating of your website and recognition on social media channels (in addition to many other actions) can support.

Other companies try to engage with the media to garner local attention to market available services or products so being intentional about the reporters and outlets that you contact is absolutely integral to your strategy.

There are some companies who aim to reach the masses on a national scale. Here again, being intentional is a must. These companies shouldn’t spend time or effort on smaller local publications because it doesn’t support the outreach strategy.

Any of these strategies could be right and it’s quite possible that one will be right at one point in a company’s life cycle and wrong at another. Planning is key to support the outcome that will be the most supportive of an organization’s outreach strategy and, ultimately, goals.