How Preparation Supports a Strong Interview

Imagine this: You're sitting in a dimly lit room, facing a camera that seems to zoom in on your every word and gesture. The interviewer's questions hang in the air, waiting for your response. Your palms are sweaty, and your heart races. Media interviews can be intimidating, even for the most seasoned professionals. But what if I told you there's a formula to turn these nerve-wracking moments into shining opportunities?

The (Hypothetical) Story of Sarah

Let me introduce you to Sarah, a brilliant scientist who found herself in the hot seat for a media interview about her groundbreaking research. Terrified of freezing on camera, she decided to try something different. Instead of relying on her memory, she wrote down all her thoughts about the topic beforehand.

Benefits of Preparation

Preparation is the star of the story. It's the cornerstone of a successful media interview. Writing down your thoughts, like Sarah did, helps organize your ideas. This clarity boosts your confidence, making you feel like the expert you truly are. Additionally, preparation minimizes the chances of going off-topic or saying something you might regret later. It ensures you leave a lasting impression on your audience.

Asking for Questions in Advance

Sarah, learning from her initial experience, decided to request the interview questions beforehand. This allowed her to tailor her preparation specifically to the topics at hand. Asking for questions in advance provides you with a roadmap, helping you focus your thoughts and craft precise responses.

Crafting Statements

Crafting statements is where you make your mark during the interview. With her questions in hand, Sarah meticulously crafted her responses. She practiced articulating her key messages, ensuring they were clear and concise. Then there is the moment you captivate your audience, leaving them with a memorable impression of you and your message.

The Power of Preparation

Sarah's journey from a nervous interviewee to a confident media star demonstrates the power of preparation. It provides clarity and confidence. Asking for questions in advance keeps you on track, ensuring you address the most important points. Finally, crafting statements is where you leave your mark, captivating your audience and making your message resonate.

Whether you're a scientist like Sarah, an entrepreneur, or a spokesperson, preparation is the key to shining in the spotlight.

Jamie Levin

Jamie Levin is a strategic communications consultant with 15+ years of experience spanning internal and external communications, events, community initiatives and engagement. As a versatile executive with an excellent record of achievement as a collaborative partner supporting business objectives and bringing vision to life, she has demonstrated her commitment to being a proactive leader and innovative problem solver who is recognized for implementing effective team building skills, successfully identifying engagement opportunities and employing cross-functional initiatives to support company culture, and utilizing creative business building analytical and problem-solving skills. Jamie prides herself in being an excellent communicator who is strategically adept at translating strategy into a sound agenda that directly connects to overall business goals while reinforcing a people-first mentality.

https://www.JLevinCommunications.com
Previous
Previous

The Power of a Compelling Email Subject Line: Pitching Media and Garnering Attention

Next
Next

How to Use Media Coverage to Drive Traffic to Your Website