How to Use Media Coverage to Drive Traffic to Your Website
In the News, Media, Press Center, Media Coverage – the many headers on company websites where people house media features. So, you updated your website to feature the recent news coverage, that’s one step in the right direction. Now use it to drive traffic! And not just to drive traffic…to gain valuable insight.
It just takes a few steps after your post to your website.
Draft a social media post that aligns with your outreach strategy, tag the outlet and the reporter (it could be for one channel or it could be slightly modified and featured on multiple channels)
Instead of linking directly to the publication/outlet where your business is recognized feature a link to the news feature on your website
Want to gain additional insight? Leverage Bitly to track clicks and to create a shorter URL (yes, there are even free account options)
Leverage the analytics from Bitly as well as the backend of your website to learn, strategize and for future planning.
