Visibility happens across many channels…and podcasts deserve a spot on the list. They're one of the most approachable ways to get your voice in front of an engaged audience, and one of the easiest to say yes to.
Take our client Krissy Webb, co-founder and executive director of Student ACES, a nonprofit that builds character and leadership in high school student-athletes. In the last 3 days for Krissy we have:
Seen a podcast interview go live
Secured another podcast booking
Had an introductory call with a podcast host (which resulted in another scheduled podcast interview)
Recorded yet another interview
That's four podcast touchpoints in three days…and she's enjoying every one of them.
Her most recent episode, Who Will My Daughters Look Up To? When Motherhood Inspires a Greater Purpose, is a perfect example. It's a conversation that goes beyond an organization's programs to the person behind the mission and why she does this work.
So why are podcasts worth your time?
1. It's a conversation, not a pitch
A good host asks good questions and lets the guest answer. There's no 30-second soundbite to squeeze into. You get room and time to tell the story in a conversational tone.
2. The audience is already listening
Podcast listeners chose to be there. They tune in for a topic or a host they trust, which means an introduction from that host comes with built-in credibility. Niche shows often reach exactly the people you hope to reach: parents, educators, donors, partners.
3. People do business with people
Ten or twenty minutes of voice does what a brochure can't. Listeners hear your passion, your humor and your why. For a mission-driven organization like Student ACES, that connection is everything.
4. One yes leads to another
Hosts talk to other hosts. Listeners share episodes. A strong interview often leads to the next invitation, and Krissy's calendar is proof. Momentum builds when you show up prepared and enjoy the conversation.
5. They're the gift that keeps on giving
An episode doesn't expire when the interview ends. There’s action required…and it’s not just prepping for the interview and joining the host when it’s time to record. Do more!
Share the episode on LinkedIn and social media
Pull a quote or short audio clip for a graphic
Add links to your website and media page (and drive traffic to the website)
Mention the interview in your newsletter
Use the conversation to spark topics for blog posts, speaking engagements and media pitches
Keep a list of coverage
So how do I get started?
You don't need a huge following or a polished script. You don’t even need to have been a guest on a podcast before or even done an interview…after all everyone needs to start somewhere.
Know your story and your two or three key messages
Identify podcasts that are of interest to you
Research the show and listen to a few episodes
Pitch a host with a clear reason why you would be a good interview
Test your audio and find a quiet spot to record
Say thank you, share the episode and keep the relationship going
Start small, gain experience and confidence. Go find your mic!
