CRISIS COMMUNICATIONS PREPAREDNESS & EXECUTIVE MEDIA TRAINING
BE READY WHEN A CRISIS HAPPENS
Nearly 70% of business leaders experience at least one corporate crisis within a five-year period*. Crisis preparedness is a business necessity - not an option.
At JLevin Communications, we help organizations prepare for the unexpected through strategic crisis planning that gives leadership a clear roadmap before an issue becomes a headline.
A crisis can unfold in minutes. What happens in those first few hours often determines whether your organization leads through a crisis or is defined by it. Preparation puts you in control of that narrative.
The difference is rarely the crisis itself. It’s whether leadership has already agreed on who decides, who speaks, and what gets said – to the board, investors, employees, customers, regulators, and media – or is working that out in real time while each of those stakeholders draws its own conclusions and the narrative is set. Without a plan, alignment itself becomes the crisis. With a plan, that debate has already happened: roles are settled, messaging is aligned across every audience that matters, and executives are trained to deliver it with confidence and hold up under real scrutiny.
Whether facing a data breach, executive misconduct, workplace action or labor dispute, product recall, litigation, cyberattack, wrongful death, merger, acquisition or restructuring backlash, environmental or safety incident, third-party or vendor failure, or social media controversy, organizations with a crisis communications plan are better equipped to protect their reputation, maintain stakeholder trust, and recover more quickly.
Crisis Communications Planning
A generic plan is no plan at all. We build customized crisis communications plans specific to your organization’s risks, structure, and stakeholders – giving leadership a roadmap they can trust and execute under pressure.
Plans include:
Risk identification and vulnerability assessment
Crisis communications framework
Response protocols and approval workflows
Crisis team roles and responsibilities
Stakeholder mapping and communications strategy
Internal and external communications protocols
Media and social media response guidance
Holding statements, messaging templates, and escalation procedures
Post-crisis evaluation recommendations
Scenario Planning & Tabletop Exercises
Practice before the pressure.
A plan is only as strong as a team’s ability to execute it under stress. We facilitate customized crisis simulations that allow leadership teams to test decision-making, messaging, media response, and internal coordination so the first time your team works through a real scenario together isn’t during an actual crisis.
Internal & External Messaging
During a crisis, every stakeholder is listening – and each expects a different message, delivered at the right time, in the right way.
We develop communications for employees, customers, boards, investors, government officials, community stakeholders, media, and strategic partners, including:
Holding statements
Press releases
Leadership messages
Internal communications
FAQ documents
Website and social media updates
Customer notifications
Talking points
Executive Spokesperson & Media Training
When the cameras arrive, your spokesperson becomes the face of your organization – and how they perform shapes whether stakeholders see steady leadership or a company caught off guard.
Our executive media training prepares leaders to communicate with confidence, empathy, and credibility during high-pressure situations.
Our executive media training team includes former national broadcast journalists who conduct realistic mock interviews that mirror the pressure and unpredictability of real media engagements." I think that adds a stronger differentiator / immediately conveys why our training is different.
Training includes:
Executive spokesperson readiness assessment
Personalized scorecard and coaching recommendations
Message development and executive messaging framework
Interview preparation and realistic media simulations
On-camera coaching for body language, voice, pacing, and executive presence
Difficult question preparation and message-bridging techniques
Recorded mock interviews with personalized feedback
What Preparation Changes
Organizations with a crisis plan in place don’t just respond faster, they respond differently:
Decisions get made in minutes, not days, because roles and authority are already established and clear
Messaging goes out before speculation fills the silence
Employees hear from leadership directly, rather than through the news or social media
Regulators, investors, and partners see an organization in control, not in chaos
The crisis becomes a data point in your history, not a defining chapter.
The best crisis response begins long before a crisis occurs.
Whether you're building your first crisis communications plan or strengthening an existing program, JLevin Communications provides the strategic guidance and executive preparation organizations need to navigate high-stakes situations with confidence.
Plan. Prepare. Respond. Recover.