Collaboration is Key
By definition, to collaborate means to work jointly on an activity, especially to produce or create something. From my perspective, to collaborate translates to effectiveness, efficiencies and support of strategic initiatives. I am a HUGE fan of collaboration. While that statement may seem odd to some considering I technically work by myself I’m actually never working by myself.
For me to successfully support clients, it’s absolutely imperative that I am collaborating with them as well as their other strategic partners. So just what are the benefits of collaboration? From where I sit, collaboration offers (just to name a few):
Perspective (such a powerful thing)
Ideation
Alignment
Support
Results
Efficiency
So, to all my amazing clients who take the time to collaborate and maintain open lines of communication, I THANK YOU and to the amazing agency partners and creative individuals I have the opportunity to work with in support of our clients THANK YOU for not working in silos and for your willingness to partner!