Repurposing Content
If you’re anything like me you pride yourself in efficiency, without losing effectiveness. Just like a person can be efficient, so too can content. Say, for example, you spotlight a team member in your internal newsletter for going above and beyond for a customer or perhaps for the tenure with the organization. Why not repurpose that content and feature on social media? Even better, identify an opportunity to align that content with one of your organization’s strategic initiatives.
Example: Sally has been with the company for 10 years. One of the company’s strategic initiatives for the year is attracting and retaining talent. Enter social norms theory (yes, my thesis in graduate school was rooted in the foundation of the impact of social norms theory…you got me). Sally’s story is featured in the internal newsletter with a photo of her and a Q&A recognizing what she loves about the company and her fondest memory. REPURPOSE THE CONTENT (point efficiency), of course after first checking with Sally and/or confirming that Sally has signed a release recognizing her content and photo can be shared, and feature on social media with a call to action to the career opportunities portion of your website.
Share a positive story, highlight a well deserving team member, increase opportunities to drive traffic to your company’s website (more specifically the careers portion to align with the strategic initiative), present an opportunity for team members to engage with social content, expand your reach – WINS ALL AROUND!
Always remember, good content can (and should) be featured on more than one channel and many times can be shared with your internal and external audience.
Need I say more?
